Digital Strike Force…
The Iowa Primary election was well underway when Mike Hendrix and Taylor Cavanah two self-proclaimed geeks were sitting around playing video games when the topic of the Iowa and New Hampshire Primaries came up.
They both agreed that Romney was not their first choice, and Mike had decided to root for Newt. He could only remember two times in his life when there had been a balanced budget, giving credit to Newt and Clinton. Taylor agreed and voiced his concern that no one in politics had a plan for the economy, or a way to break the deadlock in Washington.
A week later Taylor received a late phone call from Mike complaining that Romney’s super PAC was hammering Newt in Iowa. Mike related to Taylor that he was worried that Newt would not have the funds to fight back… saying how he wished they could do something to help. As they watched helplessly the not so well funded Newt began to drop in the polls as Romney Super PACs beat down Newt. Not being in positions to donate, they both decided to help by using their knowledge and experience in technology and gaming.
Mike Hendrix is the http://preciseagency.com (a digital ad agency), and the CEO of
Red-DigitalMedia.com (a Republican political and digital ad firm). Taylor Cavanah is the CEO of Locai inc. (the creators of the Locai app, a location based marketing platform). Both are gamification experts.
The two geeks and their teams began creating the blue print for what is considered one of the most cutting edge technology applications of the 2012 election cycle. The teams worked tirelessly to create the app in just one week; just in time to launch the application ahead of the Florida primary in support of Newt’s presidential campaign.
What was born out of their conversations and the work of their teams is a powerful new tool called http://StreetTeams.co . Streetteams.co is the gamification of mobile canvassing. This location-based app leverages the technology from Locai to inform the campaign’s command centers on the locations of volunteers. Unlike anything currently available, Street Teams will give Newt’s campaign volunteers direct access to campaign-generated walking lists, voter survey questionnaires, current Floridian registered voter information and real time Google Maps.
The Florida primary players will get to choose from several missions.
- Join the Elite Strike Force where volunteers will travel on a Strike Force Bus to multiple cities such as Tampa, Orlando, Palm Beach, Miami, Ft Lauderdale, Fort Myers, and Tallahassee while using the Street Teams app. Volunteers will receive power up points for recruiting new voters and bonus points for signing up new Elite Strike Force Recruits.
- Join the Street Teams Strike Force by downloading the app, and walk the street you live on.
- Join Our GOTV Team where volunteers will use the Street Teams app to turn out the vote on Election Day. Volunteers will be able to form squads with friends to control key voting precincts for Newt.
Mike Hendrix hopes to deliver the final blow to Romney’s campaign with Street Teams and to set the stage for the gamification of the 2012 election. The geeks also hope that Street Teams will encourage other younger voters like themselves to become an active part of election 2012.
To find out more information on the Newt 2012 Strike Force and the cutting edge technology of Street Teams, go to http://streetteams.co.